Our Story

Discover our story, a journey and lots of memories shaping Mustang Trekking

1996

Into the Industry

Raised in Khari Khola, Sonam entered Nepal’s trekking industry just as newly opened regions were pulling adventure travel further into the country’s remote valleys.

Trail days — Solukhumbu district, Nepal


On route — Everest / Annapurna region
1996–2012

Learning the Land

Sixteen years across trek operations, logistics and management — rising to General Manager while covering ground across Everest, Annapurna, Mustang, Dolpo, Langtang, Tibet and Bhutan.

EverestAnnapurnaDolpoLangtangTibetBhutan

Along the way

Smile For Hope

Alongside tourism, Sonam served as Program Manager for Smile For Hope, an NGO supporting children affected by cancer through education and healthcare.

Community work — Nepal


Founding day — Kathmandu
2014

Founding Nord Extreme Himalaya

After roughly eighteen years of apprenticeship, Sonam registered Nord Extreme Himalaya (P) Ltd. — built around personalised trekking, small groups and responsible tourism.

2014 onward

The Mustang Focus

Of all the terrain he’d covered, Sonam chose to build a dedicated brand around one region: Upper and Lower Mustang, the Tiji Festival, jeep tours, and luxury camping.

Upper MustangTiji FestivalJeep Tours

Gateway to the mountains — Upper Mustang


Press Conference — Nepal
Following years

Leadership Across Nepal’s Tourism

Sonam went on to hold leadership roles beyond his own company, including General Secretary of TAAN and President of both the Sherpa Tourism Entrepreneur Association and the Nepal Nationalist Indigenous Tourism Federation.

“Learn the ground first. Then build something worth walking on it for.”

Thirty years in Nepal’s trekking industry, a decade building one company around one region — Mustang Trekking is still rooted in the same red-cliffed valley Sonam chose to make his own.

— Mustang Trekking, a Nord Extreme Himalaya brand